SWEPETY AI Content & knowledge checklist A blank working template. Answer what you know and leave unknowns open. Do not include passwords, keys, or private customer data. Keep the completed copy with your team and share it only through the agreed channel. This template does not create a contractual commitment. 1. Project / service and content owner ________________________________________________ 2. Audience and languages ________________________________________________ 3. Brand voice: three useful words ________________________________________________ 4. Approved company description ________________________________________________ 5. Products / services and approved descriptions ________________________________________________ 6. Top customer questions and approved answers ________________________________________________ 7. Relevant policies: links, owner, and last review date ________________________________________________ 8. Opening hours and contact / escalation routes ________________________________________________ 9. Terms, claims, or topics to avoid ________________________________________________ 10. Source list: title, owner, version, approval status ________________________________________________ 11. Public vs restricted material (categories, not confidential content) ________________________________________________ 12. Sample conversation or page outline (anonymous) ________________________________________________ 13. When the system must say it does not know ________________________________________________ 14. Who reviews translations and factual claims? ________________________________________________ 15. Content approval deadline and open questions ________________________________________________ 16. Future update owner and review frequency ________________________________________________ resources.swepety.com support@swepety.com